Brand & Product Development Manager (Beauty)

Job Description

Product Development

• Research and analyze market trends, customer preferences, and competitors to identify opportunities for new product development
• collaborate with cross-functional teams, including marketing, design, and manufacturing, to conceptualize, develop, and bring new beauty products to market.
• Manage end-to-end product development process, from ideation to launch, ensuring products meet quality standards and align with brand values

Sales Strategy Execution

• Develop and implement comprehensive online sales strategies to drive revenue and achieve business goals
• utilize data-driven insights to optimize product listings, pricing, and promotional activities on e-commerce platform
• collaborate with the marketing team to create compelling campaigns and promotions that resonate with the target audience
• monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of sales strategies and make data-driven adjustments
• collaborate with e-commerce team to optimize sales through promotions and pricing strategy

Relationship Building

• Cultivate and maintain strong relationship with key stakeholders, including suppliers, distributors, and e-commerce platforms
• Collaborate with marketing team to execute influencer strategy to enhance brand visibility and drive online sales

Reporting

• Create weekly and monthly sales and inventory report to evaluate performance and make recommendations for better future strategies
• Report directly to BoD/C-Level