Brand Activation Lead
Serial
- Full-Time
- On-site • Jakarta Barat
- Negotiable
No Sign Up Required!
Job Description
Retail Activation & In-Store Campaigns
- Develop and execute compelling in-store brand campaigns for Serial’s retail channels.
- Partner with retail operations and visual merchandising to ensure consistent brand presentation (displays, POSM, sampling, and thematic promo events).
- Create activation playbooks and briefing decks to align internal and store teams.
- Monitor campaign execution quality and gather frontline insights to improve future initiatives.
Brand Experience & Pop-Up Events
- Lead end-to-end planning and execution of pop-ups, brand showcases, exhibitions, or thematic events that connect directly with target audiences.
- Ideate immersive and story-driven brand activations that align with product messaging and seasonal campaigns.
- Manage cross-functional teams, vendors, booth designers, and production partners to ensure premium delivery and timely setup.
Offline Partnerships & Brand Collaborations
- Explore and secure collaboration opportunities with lifestyle entities such as cafés, gyms, creative communities, or cultural events.
- Build relationship pipelines with potential offline partners to co-create unique, high-visibility experiences.
- Negotiate sponsorships, media barter, or co-branding terms that add value to Serial brands.
Campaign Coordination & Cross-Channel Integration
- Collaborate with Digital Marketing and Sales teams to deliver 360° integrated marketing campaigns.
- Align offline activation moments with online initiatives (e.g., influencer launches, marketplace events, or social content).
- Ensure timely production, shipment, and deployment of brand materials (booth assets, signage, promo kits).
- Maintain and update a centralized brand activation calendar across all brands and channels.
Reporting & Performance Evaluation
- Track activation KPIs: footfall, engagement, leads generated, brand awareness uplift, or sales conversion.
- Gather qualitative and quantitative feedback from customers, partners, and store teams.
- Deliver timely post-event/activation reports with ROI analysis, best practices, and recommendations.
Requirements
- Min. Bachelor’s degree in Marketing, Communications, Business, or related field.
- Min. 4–6 years experience in brand activation, event marketing, trade marketing, or related roles in retail, lifestyle, or creative industries.
- Strong project management and budgeting skills, with experience overseeing complex timelines and multiple vendors.
- Creative mindset with a strong understanding of consumer behavior and experiential marketing.
- Proven ability to collaborate across teams (Sales, Retail, Creative, Digital Marketing).
- Excellent interpersonal, negotiation, and communication skills.
- Familiarity with event production, fabrication vendors, and offline media channels is a plus.
- Willingness to travel for store visits, event execution, or partner meetings.
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At SERIAL, we're not just a retail and distribution company – we're trendsetters, tastemakers, and purveyors of the extraordinary. Based in the vibrant heart of Jakarta, Indonesia, SERIAL is your gateway to a world where style meets substance, where innovation intertwines seamlessly with everyday life.
As the exclusive sole distributor of coveted brands like Corkcicle, Owala, Lexon, and Stasher in Indonesia, we bring you more than just products; we bring you experiences that redefine the way you live, work, and play.
But SERIAL is more than just a destination for exceptional products – it's a community of like-minded individuals united by a passion for innovation, sustainability, and style. From curated events and workshops to exclusive offers and collaborations, we're here to inspire and empower you to live your best life, one stylish innovation at a time.
Welcome to SERIAL – where lifestyle is elevated, and ordinary moments become extraordinary adventures.
