B2B Sales - Business Development Senior Executive

JOB PURPOSE

We are seeking a dynamic and results-driven Business Development to join our digital advertising company. As a Business Development, you will play a critical role in driving business growth, expanding our client base, and forging strategic partnerships. You will be responsible for identifying and pursuing new business opportunities, building relationships with potential clients, and promoting our digital advertising solutions. If you are a self-motivated individual with a passion for sales, excellent communication skills, and a deep understanding of the digital advertising landscape, we encourage you to apply for this position.

JOB CHALLENGE

As Business Development in AiSensum, you will face challenges such as intense competition, building and maintaining relationships, adapting to evolving trends, identifying target markets and prospects, meeting revenue targets, negotiating and closing deals, managing sales cycles, and adapting to client needs. Overcoming these challenges requires strong communication and interpersonal skills, market knowledge, adaptability, strategic thinking, and a results-driven mindset. By successfully addressing these challenges, you will contribute to the growth and success of the company, expand the client base, and drive revenue generation.

SCOPE OF WORK

SALES EFFORT

• Prospecting and Lead Generation: Hunting new clients through various efforts; cold calling, networking events, referrals, and online platforms. Develop and maintain a pipeline of potential clients and actively manage sales opportunities, be able to sell to Ideal Customer Profile (FMCG, BFSI, Big companies).
• Client Relationship Management: Build and nurture relationships with potential clients, understanding their business needs, challenges, and advertising objectives. Conduct meetings, presentations, and product demonstrations to showcase our digital advertising solutions and value proposition. Collaborate with internal teams to develop tailored proposals and solutions that align with client requirements.
• Sales Reporting and Forecasting: Maintain accurate and up-to-date sales records, activity reports, and opportunity tracking in the CRM system. Provide regular sales forecasts, performance analysis, and insights to the management team.

MARKETING EFFORT

• Market and Competitive Analysis: Stay updated with industry trends, market dynamics, and competitor activities to identify new business opportunities and differentiate our offerings. Analyze market data, competitor strategies, and client feedback to refine sales strategies and positioning.
• Increasing Recognition: Establish partnerships with brands or media to significantly raise awareness about the company, improve AiSensum's visibility by getting invited to be speakers at events, podcasts, and conferences, and ensure AiSensum is among the top Digital Marketing agencies.
• Inbound Leads Generation: Work closely with Business Directors to define and develop go-to-market strategies, to generate high-quality inbound leads through marketing.