Assistant Marketing Manager

Main Responsibilities :

• Company’s Key Player & Co-Managing Department with Brand Manager
• Lead the Marketing team across Campaign, PR & Community and Growth pillars.
• Strong initiative in translating the company's key initiative, objective and result.
• Ability to develop a marketing plan and co-manage the full marketing budget of the company and translate to quantitative results.
• Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
• Plan and organize marketing functions and operations (product development, branding, communications etc.), while making sure the Love, Bonito brand has its unique voice.
• Collaborate closely with more upstream teams i.e. Merchandising & Retail Teams particularly in the branding and marketing of new lines and key collections.
• Collaborate closely with the Product/ IT/ BI Team for site-improvements and rolling out of marketing-related feature requests.
• Constantly improve the framework, tools and processes for the marketing team.
• Leading and Planning Campaign
• Collaborate with regional teams to create and/ or execute campaigns locally to attain monthly targets and key campaign objectives.
• Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores.
• Drive new customer acquisition, customer retention and/ or revenue generation campaigns depending on objectives.
• Work closely with the Creative Team and Senior Content to develop concepts for thematics and cross-channel campaigns.
• Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
• Pushing for brand localization without losing brand’s identity and keeping brand’s integrity.
• Study, research and stay on top of the evolving consumer trends and behaviour to propose new / improved initiatives and strategies to keep the community engaged.
• Leading PR & Community
• Overseeing and leading Senior PR & Community to execute brand plans and strategy in place through influencers, brand partnership and community events.
• Constantly evaluating the performance of every influencers and community initiatives
• Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners.
• Plan, conceptualize and execute events (online and offline) to grow, engage, and retain the LB community.
• Leading Growth
• Customer
• Leading growth team in optimizing CRM through (but not limited to) Email and Chat Commerce.
• Build and manage New Customer Acquisition and existing customer activations strategies for all channels.
• Conduct and report all analysis on customer metrics weekly, monthly and yearly basis for internal and regional offices.
• Channel Expansion
• Leading growth team to strategize, manage, execute and optimize in all respects of marketplace marketing campaigns: social ads & in-app Marketing.
• Have a full-grasp of understanding of the overall Marketplace Marketing Tools and knowing which levers to pull for certain campaigns or promotion periods.