Assistant Marcomm Manager

focused on promoting golf-related products, services, and events. This role typically involves a blend of marketing, communications, event management, and stakeholder collaboration. Below are key responsibilities:

1. Marketing Strategy Support

• Assist in the development and implementation of marketing strategies and campaigns tailored to the golf industry.
• Help create annual marketing plans that target golfers, clubs, tournaments, sponsors, and other stakeholders.
• Collaborate with senior managers to set key performance indicators (KPIs) and track campaign performance.

2. Content Creation and Management

• Develop engaging content, including social media posts, email newsletters, press releases, and promotional materials.
• Manage and update website content, ensuring it reflects the latest offerings, events, and news within the golf industry.
• Work with designers to create visuals that resonate with the golfing community, such as brochures, posters, and ads.

3. Event Coordination

• Assist in organizing and promoting golf events, tournaments, and corporate partnerships.
• Ensure that all event communications (invitations, advertisements, announcements) are consistent and align with the brand.
• Coordinate with sponsors, partners, and media to ensure proper promotion and media coverage of events.

4. Brand Management

• Ensure that all marketing communications are aligned with the brand's identity and messaging.
• Maintain a consistent tone and voice across all communication channels to build and enhance brand recognition in the golf market.
• Assist in managing public relations efforts to uphold a positive brand image.

5. Social Media and Digital Marketing

• Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn) by creating posts, interacting with followers, and running paid social media ads targeted at golfers.
• Assist in executing digital marketing campaigns (Google Ads, SEO, PPC) aimed at promoting golf products, memberships, or services.
• Monitor online performance metrics and suggest improvements to increase engagement and conversions.

6. Stakeholder and Vendor Relations

• Liaise with golf clubs, retailers, golf equipment manufacturers, and other stakeholders to coordinate marketing initiatives.
• Manage relationships with external vendors such as media agencies, advertising agencies, and print suppliers.

7. Market Research and Analysis

• Conduct market research to understand trends, golfer preferences, and competitor strategies.
• Analyze data to evaluate campaign success and provide insights for future marketing initiatives.
• Stay updated on the latest developments in the golf industry, such as innovations in equipment, consumer preferences, and event formats.

8. Budget Management

• Assist in managing marketing budgets, ensuring that campaigns and initiatives are cost-effective.
• Track expenses related to advertising, promotions, and event sponsorships to ensure budget adherence.

9. Internal Communication Support

• Collaborate with internal teams such as sales, customer service, and product development to ensure alignment on marketing efforts.
• Prepare internal reports on campaign performance, presenting key results and insights to senior management.

10. Customer Engagement

• Implement strategies to improve customer engagement, such as loyalty programs or special promotions targeted at golf enthusiasts.
• Respond to customer inquiries and feedback through social media, email, or other communication channels.