Ads Specialist

We're looking for an Ads Specialist who knows how to turn Meta ad spend into real business results.

You'll own the full cycle from researching audiences and competitors to writing copy, running tests, and optimising based on what the data tells you. This isn't a "set and forget" campaign role. We need someone who can think strategically and execute hands-on, whether that's building out a testing framework, writing a hook that actually stops the scroll, or diagnosing why a campaign's ROAS dropped.

The ideal candidate is analytically sharp, moves fast, and understands that great performance marketing is equal parts strategy, copy, and relentless iteration. If you're fluent in Meta Ads Manager, comfortable owning campaign outcomes, and know what it takes to scale a winner, we'd love to talk.

Key responsibilities

• Research each client's product, audience, competitive landscape, and current Meta ad activity to identify market gaps, demand signals, and positioning opportunities that drive campaign strategy.
• Define paid media angle frameworks, mapping audience segments, buying triggers, objections, proof points, and offer structures to inform campaign targeting, messaging hierarchy, and funnel strategy.
• Develop campaign briefs that specify audience targeting, funnel stage, ad objective, messaging angle, format requirements, and success metrics to align execution with performance goals.
• Own ad copy across all Meta placements (Feed, Reels, Stories) producing hooks, headlines, body copy, and CTAs optimised for direct response outcomes such as CPL, CPA, and ROAS targets.
• Use AI tools to accelerate audience research, copy iteration, competitor analysis, and campaign planning maintaining quality and strategic rigour throughout.
• Design and execute structured A/B and multivariate tests on Meta isolating variables (audience, angle, format, offer), defining hypotheses, and translating results into data-backed optimisation decisions.
• Monitor and analyse Meta Ads Manager performance CTR, ROAS, CPA, CPM, frequency, hook rate, and hold rate to diagnose underperforming campaigns and scale winning ones.
• Build and maintain an internal performance database of top-converting angles, audience insights, offer structures, and competitor benchmarks to continuously improve campaign efficiency.