Market Research Expert
Akulaku Indonesia
- Contract
- On-site • Jakarta Pusat
- Negotiable
No Sign Up Required!
Job Description
- Market Trends Analysis & Competitive Intelligence: Conduct in-depth research on the historical and future trends of the consumer installment market, tracking market dynamics, including changes in interest rates, the impact of new technologies, and the evolution of competitive landscapes. Provide highly refined market insights. Systematically collect, analyze, and report on competitors' strategies, product features, and market shares.
- Consumer Behavior Research: Further segment audiences, explore consumer decision-making paths, including purchasing motivations, preferences, and pain points. Analyze consumer feedback, survey data, and consumer behavior patterns to support product positioning and market promotion.
- Market Segmentation: Identify market segmentation opportunities, define specific target audiences to provide them with targeted solutions. Provide strategic advice to ensure alignment between company products and market demands.
- Pricing Strategies: Assist in formulating pricing strategies for products and services based on market demand, cost analysis, and competitive landscapes, maximizing market share and profitability.
- Market Reports: Generate comprehensive market analysis reports regularly, including trend analysis, market share, competitor strategies, and consumer feedback. These reports will serve as the basis for decision-making within the company.
- Collaboration and Coordination: Collaborate closely with internal departments, such as product development, marketing, and sales teams, to ensure the implementation of market research results.
- Industry Expertise: Maintain a deep understanding of regulations, trends, and best practices in the finance and consumer installment industry, ensuring the company complies with regulations and stays updated with industry dynamics.
Requirements
- Bachelor's degree or higher in Marketing, Business Administration, Finance, or related fields will be given priority.
- Minimum of 5 years of market research experience, preferably in the consumer installment sector.
- Excellent data analysis and data visualization skills, proficient in using market research tools and data analysis software.
- Keen insight into market research methods and trends, adaptable to change.
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Akulaku is a leading banking and digital finance platform in Southeast Asia, with a presence in Indonesia, the Philippines, and Malaysia. Akulaku exists to help meet the daily financial needs of underserved customers in emerging markets through digital banking, digital financing, digital investment, and insurance brokerage services.
In addition to the Akulaku virtual credit card and ecommerce platform, the company operates Asetku, an online wealth management platform and Neobank, a mobile digital bank supported by Bank Neo Commerce. Akulaku’s mission is to serve 50 million users across Southeast Asia by the year 2025.
