Digdaya Anugerah Pratama 

Our company believe that helping people will also help the company grow. These are the core values that we want to integrate in every stakeholder's heart and mind in our company:

• Integrity
• Kind
• Honest
• Loyal
• Agile
• Solver

COMPANY

Digdaya will remain a family-owned company also in future. This is only possible when a solid basis of profit is set. This is the only way to grant our company’s independence and decision-making ability. To gain additional market shares and to reduce avoidable costs will be among our most important aims. 

Global expansion while keeping the parent company in Indonesia, extension of product range, region and demand-oriented product specifications as well as conquest of new market segments are the core-areas of our strategy of growth.

In strategic and operative business the Digdaya acts within the regulations of Corporate Social Responsibility / CSR being directed to responsibility in economy, public health, law and ethics.

QUALITY

Digdaya is a synonym for highest quality demands. For the customer they reflect in out-standing reliability of our products, services and processes.

Quality is measurable. It shows in the excellence of products, services and application solutions supplied by Digdaya. Quality in health product does not only mean to supply the product or the solution that is expected by the customer and granted to them by selling the product. Also features like scientific evidence, on-time delivery and total reliability are part of our quality demands. These parameters can only be guaranteed when we all do our best every day. The extensive quality awareness within the Digdaya will even be optimized by a quality campaign integrating the entire staff. This will make our products and application solutions really future-proof and helping the customers.

CUSTOMERS

Customer orientation without compromises in all company sections is one of our basic factors of success. Orientation towards customers and development of products have to be adapted to geographical market requirements and application areas. This means to know our customers very well. We have to understand their pain and need, have to identify their hopes and to find out what they expect of a product. By means of job rotation and training of our employees in different departments and locations as well as intensive customer visits and specified seminars we learn and understand about our customers’ expectations world-wide. This will result in a commitment to our customers that, in return creates improvement in market understanding and product development.

MANAGEMENT

The management secures the operational realization of Vision 2022 basing on Digdaya management guidelines. The best strategy is however useless unless it is filled with life by operative packages of measures. This lies in the responsibility of the management that implements in small steps the strategy necessary to achieve the aims defined in Vision 2022. Observance of our guidelines, permanent dialogue with our employees and superiors and the culture of positive feedback will be required and encouraged with highest priority.

EMPLOYEES

Communication, team spirit, trust, commitment and diversity of opinions are fundamental cornerstones of our company. We promote long-standing engagement, advanced training and experiences gathered abroad as well as group-wide exchange of experience and staff. Minimum working standards are anyway guaranteed by an existing codex. In a working atmosphere that supports high-performance with aims clearly defined by superiors and positively challenging tasks we create personal development for the individual. Superiors are given confidence. Frame conditions will be built up to improve family life. Mutual understanding and a high level of appreciation optimize international cooperation. These steps will change the working place Digdaya into a brand that strengthens our reputation to be an enterprise where it is nice to work.

PROFIT

Clearly defined financial targets lead to increase in profit and company value. Important key figures to act in the market without being closely bound to foreign capital at a too high extent. Above all, this secures our jobs. The company value is composed of material goods like tangible assets and on the other hand of immaterial values like the competence of the personnel and the value of the brand. Every cooperator is able to support actively the increase of profit and company value. They only need to do good work every day.

INNOVATION

A culture of innovation deeply anchored in all levels secures the competitiveness of our company also in future. The Aerzen innovation management gives its permanent support. Internal behaviour, values and understandings will be aligned to produce a fertile soil for innovations. For product development innovation means a consequent market survey, detection of requirements and trends as well as resulting product decisions.

Products with a considerable innovative potential will be developed and presented to the market at short term.

GLOBALIZATION

As a newly acting company we define ourselves via local manufacture but also decentralized competence and service centers. Our strategy regarding globalization and growth helps to secure our jobs and to strengthen our position in the market in an international competition. The globalization combined with Milestone 2022 is a financial advantage for the Digdaya and certainly helps to secure our presence in all locations.

ENVIRONMENT & SUSTAINABILITY

Digdaya had concerns for products and production processes that save environment and resources. Saving resources means for us to achieve the highest benefit in production and service with the lowest expenditure in material and energy. The partnership with various academic institution and Green Supply Chain management are examples for particularly greenminded products made by Digdaya. Other environmentally conscious subjects are needed to be partner of the company. Also in future it will be one of our main targets in product development to manufacture energy efficient products.

COMPANY ETHICS

Integrity and trustworthiness are our most valuable assets. The Digdaya adhere to the highest legal and ethical standards applicable in our business. Our company‘s business is conducted in strict observance of both the letter and spirit of all applicable laws and regulations. The integrity of each employee is of utmost importance. Our employees shall conduct their personal affairs such that their duties and responsibilities to our company are not jeopardized and/or legal questions do not arise with respect to their association to the Digdaya.